Check the rest of this stories bullcrap here http://pc.ign.com/articles/870/870722p1.html
Just alittle info on this guy!
Peter Moore is the President of EA SPORTS at Electronic Arts since September 2007. With a Bachelor's Degree from Keele University and a Masters from Long Beach State, Moore had no trouble finding a string of successful runs in upper management positions at a number of high- profile companies. Previously, Moore has worked as VP of Marketing at Reebok, spearheaded the launch of the Dreamcast as president and COO at SEGA, and served as head of marketing and Corporate VP at Microsoft.
(Hint: Now we all know why SEGA Failed, cause of this jacka**)