The rubber Magic Bands will function as room key, park ticket, FastPa**, credit card, and schedule or reserve parade seats, character visits (and tell the character the visitors name so they can be greeted personally), and like a frequent flier loyalty program card.
Collectable charms and Magic Band accessories will be developed to generate additional sales and speed guest adoption of the technology. Disney expects MyMagic+ to cost between $800 million and one billion dollars.
Enhancing the guest experience is paramount to the project.
http://www.nytimes.com/2013/01/07/busin ... 30107&_r=0